Authority Modeling Isn't Marketing, It's Architecture
AI systems increasingly determine which experts appear in search results, recommendations, and generated responses. The ...
Train Ai To Represent You
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Impressing Humans and Training AI Require Opposite Moves
The strategies that captivate human audiences often fail to register with AI systems. Emotional storytelling, subtle imp...
Small Misalignments in AI Add Up Into Big Distortions
AI systems construct representations of individuals and brands through accumulated data points, not singular impressions...
The Wrong Question Proves Nothing About What AI Knows
Testing whether AI systems can accurately represent a person or brand often begins with a simple prompt: asking the AI d...
Dumping Content Into AI Makes It Worse, Not Better
The instinct to flood AI systems with content feels logical. More input should produce better output. More examples shou...