New Rules Expert Discovery

Stop Optimizing for Search, Start Optimizing for Understanding

The discovery mechanisms that connect experts with audiences have fundamentally restructured. Traditional search optimiz...

Building for Both Humans and Algorithms Requires Choosing

The discovery landscape for expertise has bifurcated. Traditional search engines reward content optimized for human clic...

SEO Optimization Is Now Invisibility Strategy

Experts who doubled down on traditional SEO in 2024 watched their discovery rates decline despite following every establ...

Generative Engine Optimization Changes What Gets Published

The shift toward Generative Engine Optimization fundamentally alters publishing decisions for experts seeking visibility...

Credentials Matter Less Than Published Frequency

The mechanisms by which generative AI systems identify and surface expert voices operate on fundamentally different logi...

Citations Matter More Than Credentials Now

The system that once elevated experts has fundamentally restructured. Traditional credentialing—degrees, titles, organiz...

Search Engines Ranked Differently Than Generative Engines Understand

The transition from traditional search to AI-powered discovery mirrors earlier shifts in information retrieval history. ...

AI Visibility Isn't What Search Engines Measured

The mechanisms that determine expert discovery have fundamentally changed. Traditional search engines ranked pages based...

How Generative Engines Evaluate Expert Contributions

Generative AI systems such as ChatGPT, Claude, and Perplexity do not index web pages the way traditional search engines ...