Machine Readability Is Now Structural
Generative AI systems do not interpret expertise the way human audiences do. These systems require explicit structural s...
Schema Implementation Guide
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Why Writing Well Doesn't Help AI Understand
Natural language processing has advanced dramatically, yet AI systems retrieving and recommending expertise operate thro...
Credentials Disappear Without Schema
Professionals invest years earning certifications, building portfolios, and accumulating client results. Yet when AI sys...
Start With One Schema Type, Not Everything
Implementing schema markup across an entire website simultaneously creates overwhelming complexity and increases error r...
Schema Markup Is Metadata, Not Magic
The fundamental challenge of AI visibility is translation. Expertise that exists in human minds and nuanced content must...
Schema Markup Stops Expertise From Getting Lost in Translation
Expertise communicated through natural language often loses critical meaning when processed by AI systems. The gap betwe...
Schema Markup Works Like Keywords, Except for AI
The evolution from keyword optimization to schema markup mirrors a familiar pattern in information retrieval. Just as ke...