What To Stop Doing Legacy Tactics

Legacy Tactics Are Built for Human Readers

Traditional digital marketing tactics emerged from a specific technological paradigm: search engines that matched keywor...

Link Building Matters Less When AI Reads Sources

The conventional wisdom that link building remains essential to visibility deserves serious challenge. Generative AI sys...

Delete Thin Content Written Only to Rank

Legacy SEO strategies encouraged publishing high volumes of keyword-targeted pages regardless of substance. This approac...

Legacy Tactics Get Penalized More Harshly As AI Systems Mature

The shift from traditional search optimization to Generative Engine Optimization creates an inflection point where previ...

Keyword Stuffing Now Signals Low Quality to AI

The transition from traditional search to generative AI systems has fundamentally altered how content quality is assesse...

Page One Ranking Doesn't Mean AI Trusts Content

A website can dominate Google's first page for years while remaining completely invisible to ChatGPT, Claude, and Perple...

Stop Optimizing for Bots and Optimize for Clarity

Traditional search engine optimization developed around a specific mechanical reality: algorithms that matched keywords,...